A Research Study On Nursing - 1747 Words

Nurse administrators frequently have several years of practice before going into management, these nurses usually have functioned as staff and comprehend what it takes and what it feels to be a bedside nurse, and the accountability it takes to take care of patients. Nurse Administrators hold leadership position at an organizational level and oversee the entire nursing staff at their place of work. They are active participants in updating policies and procedures; and update them when needed. Nurse administers are familiar with organizational developments and employee relations. They are well versed in legal and ethical issues and address problems concerning these issues at their health institution when they arise (Hamric, 2014). South†¦show more content†¦Credentialing is decided at every state in the United States of America. All the requisites need to be completed by the applicant and the future nurse practitioner need to sit down Once the requirements have been accomplished by the student then, he/she needs to take the national certification test, and if passed, then the nursing board will grant practice privileges. The necessity for all the institutions to be compliant with their obligation to protect the health, and safety of the patients is recognized by the Joint Commission on Accreditation of Healthcare Organizations (JCAHO). The process of credentialing and delineation of clinical privileges for medical staff such as Acute Care Nurse Practitioners is mandated by these agencies to ensure that professionals within the institution are competent and practicing within their scope of practice. Under the new model the terms acute and primary will represent patient needs and not setting areas. Family Nurse Practitioner credentialing involves licensure, accreditation, certification and accreditation. I think is really important that a doctoral degree is mandatory to practice as an advance practice nurse.

Marxism as an Alternative theory Free Essays

string(132) " social structure in terms of non-owning workers and non-working owners that was the root cause of every social and political evil\." The contrasting social divide of 19th century Europe was one of the principle-instigating factor that inspired Karl Marx and Frederick Engels to come with Communist Manifesto in 1848. It called upon the working classes to declare war upon the bourgeoisie. In the opinion of Marx, capitalism with its inherent tendency to favor property accumulation, market system and wage labor system had always worked in promoting the clout and wealth of aristocracy while working to weaken the peasants class and sending them to the levels of subservience and just subsistence (Freedman, 1990, 1). We will write a custom essay sample on Marxism as an Alternative theory or any similar topic only for you Order Now The philosophy was a major intellectual achievement of Marxism as it described the ills and problems affecting the society not in terms of faulty ideology and philosophy but in the   terms of economic forces of capitalist development (Aune, 1994, 17). As Freedman (1990, 2) states, Marx viewed the major conflicts and events of world not as consequences of ethnic, lingual or religious factors but purely through economic perspectives. He argued that capitalism and its resultant class system have been the main instrumental factors in creating the present structure of human society and behavior.   Marxism attempts to correlate the entire progress and evolution of human civilization with Marx’s staunch view that economic factors have determined the history of humanity. It attempts to understand the origin, functioning and structure of all the social institutions on economic models and assumes that once this knowledge is gained, it can be employed to recreate the social order that is beneficial for every member of society, while eliminating the ills of poverty, inequality and class distinctions (ibid). Marxism also views state (government) as an instrument of the ruling class that works to protect the interests of the economically prosperous segments at the cost of the working population (Freedman, 1990, 2). The premises of this argument lies in the fact that typically every state is influenced heavily by the rich and wealthy section of society and as such its policies are inherently oriented towards safeguarding these affluent sections. The working-lower class is just treated as a tool to further the riches of this affluent section, while providing them with bare facilities that are hardly sufficient to maintain their existence. School and churches are also viewed as extending arms of the same system that continuously works to maintain, and in fact, promote the social divide. Thus nation and state are essentially nothing but exploiters of working population. As a consequence, terms like patriotism and nationalism hold no meaning to the oppressed working society, which is made to work not the for the benefit of the nation but for the few and selected elite group of people that in their limited numbers represent an entire nation. A careful study of Marxism reveals following three major elements that define the structure of the world of Marx (Heilbroner, 1980, 21). Materialist approach to History: The historical analysis of activities of people’s activities that creates conditions of subsequent class emergence and struggle of present times. General view of capitalism: Capitalism, and the economic forces that are the root of entire social divide Commitment to socialism: It envisions a future where every man is able to create a just world through his own efforts and commitment. Marxism, in its zealous criticism of the capitalist system, pronounced the immanent end through of capitalistic society through t its own contradictions and an eventual sweep over of the world by socialist forces. However capitalism has survived and contrary to Marx’s vision, it has become mainstay of democratic and developed world, whereas Marxism holds it appeal for the poor and oppressed classes in underdeveloped countries (Freedman, 1990, 2) Mainstream Political theories The mainstream political theories have evolved from Machiavellian concepts to one that is focused on a welfare state that is founded around the concepts of participative democracy and social justice (Young, 1998, 479). As listed by Young (ibid) the mainstream political theories, developed consciously over last 25 years, although with inputs spanning over past hundred and fifty years, are Social justice and welfare rights theory: Unlike Marxist theory of handing over the reins of government to workers, the social justice and welfare rights theory attempts to strike a cord of balance among different economic classes with their commitment to social equality and economic justice. One of major themes running through this theory is egalitarian distribution of resources to people who have been deprived of them, it doesn’t attempts forced equality among all classes of society.   Democratic theory: Also labeled as participative democratic theory, it lays emphasis on a concept of democracy that proceeds through age long ideals of democracy that proceed through active discussion, participation and decision making by citizen, against the emerging plebiscite and inter-group pluralist concepts of the democratic mode (Pateman, 1970). The theory aims to achieve the goal of social equality through democratic participation that both helps as well as promotes social equality. The thrust of the theory is that a democracy that only provides voting rights to people for representatives who rule them remotely lacks the element of a real democracy. Instead the democratic set up should be made to incorporate citizen’s participation at every stage of the governance and decision making process. This in turns demands providing all the citizens with sufficient levels of education and economic and social uplifting whereby they are able to appreciate and exercise their d emocratic rights. Feminist political theory: It is a major emergent trend in the mainstream political theories, and one that brings in the question of female participation, as a separate entity, in the working of democracy. It helps in to integrate the elements of family relations, sexual biases, and gendered related discrimination in the political question. Marxism as an alternative theory As noted above, the essential philosophy Marxism lies in defining all the historical and social events in terms of manipulation of resources by capitalist forces that worked in depriving a majority of population from basic means of living. Marxist approach viewed social structure in terms of non-owning workers and non-working owners that was the root cause of every social and political evil. You read "Marxism as an Alternative theory" in category "Essay examples" Marx defined all the events in form of ‘class struggle’ and placed supreme faith in human will (Freedman, 1990, 6). Marxism views human beings capable of molding their own destinies, creating their own world, and change the entire structure of a oppressive society to one where every one holds same dignity and right to a provisioned life. However its more than hundred years to Marx’s momentous work Das Capital that predicted downfall of bourgeois and capitalist system, an event which completely failed to materialize (Wolfe, 1985, 317). It points out to some considerable short sighting or inappropriate reading by Marx of the nature of interaction of social and economic forces. Marx, in predicting the immanent downfall of the existing capitalist system through popular revolution and protests by bourgeoisie, had given a sweeping and generalizing theory that was supposed to take into every possible factor and consequence of historical, social and human events. The theories of Ricardo, Hegel and Smith that Marx used to develop his own general explanation of all events were relatively semi –developed and in the transitory phase (Freedman, 1990, 126) and as could provide a very weak base to the daring presumptions and foresights that Marxism professed boldly. The theory failed to take into account the results of people’s will to act outside the boundaries that it imposed. It was, in a sense then, technically incapable to address issues emanating from this scenario, a flaw that later on emerged as a major shortcoming of the entire Marxist model. Marxism always stands in direct contrast to critical theory that was developed by Max Horkheimer in 1937 (Therborn, 1996). It was mean to be a critique of the theory of political economy and provide replacement of materialism embedded in the Marxist approach (ibid). Critical theory rejected the principles of division of labor and believes in social advances through meaningful and coordinated interaction among various classes, as against the Marxist approach of inherent and inevitable class struggle that has shaped up history Historical Materialism In the Marxist philosophical approach, history is a study in the development and evolution of the capitalist system. In the opinion of Marx the consciousness of a man is the product of his social being which defines the legal and political superstructures (Heilbroner, 1980, 62). The materialism of Marxism differed sharply from idealism contained in the other approaches that saw history as product of different beliefs and approaches. Marx clearly stated that history is the product of labor, efforts and determination of countless men and women who worked to improve their material conditions in a material environment. Primarily what it signifies is that entire history of world is composed of forces of economics and compulsions of existence through limited resources. The thought processes and ideas that have been assumed to shape history, in Marxist ideology, were themselves product of the materialistic conditions (Heilbroner, 1980, 63). Marxism further takes the concept of materialism and intertwines it with class structure to lay the foundation of theory of class struggle that is presented as a direct consequence of material forces in operation. Although the historical materialistic view point of Marxist philosophy had been validated in defining some of the major events of history, however its broad generalization of economic activities has brought it under criticism from many theorists. Whereas Marxist ideology attempts to focus not primarily but only on economic factors, it has been perceived that even economic factors themselves are affected by social, political and religious factors (Heilbroner, 1980, 64). Marxism in context of USA As a political and social theory Marxism has traditionally failed materialize in the USA. This is because the socialist theory of Marxism conflicts with the principles and ideals of democracy. Although it is true that true socialism as envisioned by Marx was never practiced anywhere, but the fact remains that within the scope of political models of Marxism there are ample opportunities for a political system to become authoritarian, culminating in kind of dictatorship that was hallmark of socialist USSR government (Geras, 1994). This is to say, the socialist structure proposed by Marxism is seriously vulnerable to deformation by individuals with such designs. However, within the framework of classical Marxism also democratic ideas have not found much support. Essentially Marxism advocates liberation and rule of workers, which has to occur independent of any form of government (ibid). Therefore it is indeed successful in outlining the process of social and political change but falters on the final form of governance that opens the doors for ambiguity, deformation and misinterpretation. This severely limits the democratic angle of Marxism. Further, with its sole emphasis on workers right and class struggle between proletariat and the bourgeois, Marxist ideology aims to create a society that lacks economic incentives to evolve and move ahead. In its aim to bring marginalized sections of society in the center, the model threatens to create a new section of marginalized. These inherent ideological differences with free, democratic and progressive ideals that USA has cherished since its independence define the incongruity of Marxism in the USA’s political, social and economic atmosphere. Reference Aune JA ,1994,   Rhetoric and Marxis, Westview Press, Boulder, CO Freedman, R, 1990, The Marxist System: Economic, Political, and Social Perspectives.Chatham House Publishers, Chatham, NJ. Heilbroner, RL, 1980,   Marxism, for and Against,W. W. Norton. New York. Young, IM,   1998, A New Handbook of Political Science. Edit, Robert E. Goodin – editor, Hans-Dieter Klingeman, Oxford University Press. Oxford. Geras, N. 1994. Democracy and the Ends of Marxism. New Left Review Volume: a. Issue: 203. PATEMAN, C. 1970. Participation and Democratic Theory. Cambridge: Cambridge University Press Wolfe, BD,1985,   Marxism, One Hundred Years in the Life of a Doctrine. Westview Boulder, CO. Therborn, G, Dialectics of Modernity, 1996, On Critical Theory and the Legacy of Twentieth-Century Marxism, New Left Review. Volume: a. Issue: 215. How to cite Marxism as an Alternative theory, Essay examples

The Feasibility of Entry Security Systems in Bangladesh free essay sample

1. 1. 0: Executive Summary | | The world has become more business oriented. People are thinking and creating new concepts of business, security service is one of them. In the last decade security services providers have increased very fast in Bangladesh. This business has a great potentiality. People are contacting security companies to make secure their valuable things and security companies are providing customers’ required services. Security service providers are providing different services. They are contribution to the nation as a whole. This is a fact that the security services are not grown as cost effective as for corporate. Individual residential security service is expensive, which is not affordable for the all the urban dwellers. Besides this, some of the parents go for their respective jobs, keeping their kids alone at home. It is not possible for them always to keep their sweet home safe from any external vicious person. There is a way-out to solve their problem. Individual residents can use Entry Security System to make their home safer from external activist. However, security guard could be use but it is not cost effective and they could not protect all the time. Entry Security System is the smarter, advanced and cheapest way. This is convenient and hassle free security system. Entry security Systems is a comprehensive evaluation of the Bangladesh market. Security service providers have great contribution to the country directly or indirectly. These companies are contributing a lot in employment market. They are creating new jobs and opportunity for unemployed people. They are introducing part-time and marketing jobs for students and others. This research will analyze the financial performance of the companies and success of the business. Using the most up to date information available, the analysis will ideal both as a tool to benchmark the company’s results and to study the market in more depth. |1. 2. 0: Background of the Study | In the last decade security services providers have increased very fast in Bangladesh. This business has great potentiality. People are contacting security companies to make secure their valuable things and security companies are providing customers’ required services. Security service providers are providing different services. They are contributing to the nation as a whole. The economic condition of Bangladesh is changing day by day. Peoples’ purchasing power has increased, and their buying pattern has changed. As a result, people using more money for consumption of different products and want more security to their products. In urban area; e. g. Dhaka, Chittagong there are many companies proving security services to their customers. They are providing corporate and residential security services also. Entry Security System has contribution to the society. It is necessary and demand of time to make our home secured. Through this, we will come forward one-step ahead of using modern and advanced technology of security. Therefore, we felt to make a research on the market feasibility of Entry Security Systems in Bangladesh. Our research focuses on the prospects and feasibility of Entry Security Systems (ESS) in Bangladesh. As Dhaka is the capital of Bangladesh and ESS has great potentiality of getting acceptance, we have chosen to focus on Dhaka City. Other reasons are like; Dhaka is a mega city and people from different areas come here for different purposes. Dhaka city tends to be heavy users of Entry Security Systems (ESS) and is the first to embrace the concept of the â€Å"security service† with a resultant shift in preferred attributes. Most of the major companies have their offices in Dhaka. There are different types of housing systems in Dhaka city and the income levels of Dhaka residents are higher than other cities. They have interest and ability to coupe up with modern technology. They are very much aware of their security. |1. 3. 0: Objective of The Study | There are two types of objectives: 01. Major/ General Objective 02. Specific Objective |1. 3. 1: Major Objective | ( The major objective of the study is to determine the feasibility of Entry Security Systems in Bangladesh. |1. 3. 2: Specific Objective | ( The specific objectives of the study are: a) To determine the potentiality of Entry Security Systems. ) To determine the demand of Entry Security Systems. c) To determine the single users of Entry Security Systems . d) To determine the multiple users of Entry Security Systems. e) To determine the users of Entry Security Systems with visualization. f) To determine the users of Entry Security Systems without visualization. |1. 4. 0: Scope Of The Study | ( The residents of Dhaka city will be brought under the research. The people of Dhaka city will be classified into different areas. The people of Dhanmondi, Banani, Gulshan, Mohakhali DOHS, Baridhara DOHS, Basundhara R/A, Uttara, Wari, Lalmatia, Monipuripara will be brought under the study. |1. 5. 0: Key Variables | ( Variables are most useful in studies, some are given below: 0Sales potentiality 0Market size 0Demand for product 0Discount options 0Product Variety |1. 6. 0: Limitations of the study | ( There are some limitation appeared in conducting the study. ? Shortage of time. ? Effective manpower ? Sufficient budget Sample size determination/ selection. ? Literature and information unavailability ? Proper Respondents |1. 7. 0: Methodology | ( There are several methodology of study. Some are given hereafter. |1. 7. 1: Sampling | Since sample includes representative groups of study unite with specific areas, the sampling frame has divided into groups, or strata, according to the areas. Stratified and Simple Random Sampling procedure has been followed to select the sample. The sample size of the research were 100 between 10,000 individual house and flat owner of 10 different areas in Dhaka city. 10 samples have taken from predetermined group (stratum) each. The individual house and flat residents of Dhanmondi, Banani, Gulshan, Mohakhali DOHS, Baridhara DOHS, Basundhara R/A, Uttara, Wari, Lalmatia, Monipuripara have given a number and selected through simple random sampling procedure. |1. 7. 2: Sources of Data | Secondary data sources will be used to generate this study. The secondary data sources are review of existing documents in local municipality offices, office of ward commissioners, Government surveys, journals, etc. |1. 7. 3: Data Collection Techniques and Tools | ( Data Collection Technique:Data will be collected by providing respondents a set of questionnaire; interviewing and those will be both open ended and close ended. ( Data Collection Tools:Data coll ection through Questionnaire, Direct Interview and Focus Group Discussion. 1. 7. 4: Plan for Data Collection | ( Plan for data collection can be made in two steps: i. Listing the tasks that we have to be carried out and who should be involved, making a rough estimate of the time needed for the different parts of the study, and identifying the most appropriate period in which to carry out research; ii. Actually scheduling the different activities that we have to be carried out each week in a work plan. |1. 7. : Study Team | ( Five persons will be assigned to carry out the study. |1. 7. 6: Study Area | ( The study will be conducted in the Dhaka city. |1. 7. 7: Plan for Data Processing | ( When we will make a plan for data processing, the following issues should be considered: ( Sorting data; Performing quality control checks; ( Monitor the Data Processing Activities; ( Preparing draft report; |1. 7. 8: Data Analysis Procedure | ( Data will be analyzed using proper statistical sof tware like, Statistical Package for Social Science (SPSS). Since the data will be qualitative and quantitative in nature, each observation will require a descriptive analysis to see the necessity/problems or deficiency (if any). |1. 7. : Duration of the study | ( The duration of the market research shall start as soon as the contract is signed and will be completed with in six months (Approximately). |1. 8. 0: Study/ work Plan | ( The proposed study plan (work plan) is presented here. The plan shows detail tasks, their inter-relationships and time requirement to complete the task. |Sl No. Activities |Timing in Days |Month | | | ( The proposed budget (Financial Proposal) is presented here. The plan shows the financial support needed to complete the task. |Sl. No. |Factors |Unit Cost |Multiplying factors |Total | |1. |Salary/ Fees | | | | | |a. Principal Investigator |30,000/Month |1 Person X 6 Month |1,80,000 | | |b. Research Associate |20,000/Month |1 Person X 4 Month |80,000 | | |c. Field Investigator |15,000/Month |3 Persons X 3 Month |1,35,000 | | |d. Computer Programmer |25,000/Month |1 Person X 1 Month |25,000 | | |e. Data Analyst |30,000/Month |1 Person X 1 Month |30,000 | |2. |Data Collection | | | | | |a. Traveling Allowance | | |1,20,000 | | |b. Perdiam/ Daily Allowance | | |75,000 | |3. |Reproduction | | |50,000 | |4. Stationary | | |20,000 | |5. |Miscellaneous | | |75,000 | | |7,90,000 | |Total (Tk. ) | | |2. 1. 0: General Findings and Analysis | Q1: Name. The first question of the questionnaire (Name) is a warm up question written down by the respondents. Findings and Analysis: ? Total 100 out of 100 respondents participated for this question. It was a basic question just to start the questionnaire. Everybody positively responded for this question by giving their opinions (100% response). ? People respond very warmly, so there is a very good chance to communicate people. Q2: Relation with household head. Findings and Analysis: ? Total 100 out of 100 respondents participated for this question. It was a preliminary question to find out the relation of respondent to the household head. Out of the 100 respondents 60% found the household head, and they appreciated the research on Entry Security Systems. ? 20% of the respondents found spouse of household head. They also respond positively. ? 6% of the respondents were the children of the household head. As the household head was not present that time they respond the questionnaire. It is al so found that they feel such a product to make their home secure when their parents were not present at home. ? 12% of the respondents were the parents of the household head. They positively respond the question and spoke about their fear at home about lack of security. 2% of the respondents were other persons. They were the relatives of the household head and stayed at home at the time of survey. Q3: Location. Findings and Analysis: ? Total respondents live in Dhanmondi, Banani, Gulshan, Mohakhali DOHS, Baridhara DOHS, Basundhara R/A, Uttara, Wari, Lalmatia, Monipuripara. ? Each area consists of 10% of the respondents. It was predetermined that 10 sample will be taken from each stratum. ? All the respondents participated utterly. ? This interest proves the feasible condition of ESS in Dhaka city. Q4: Age. Findings and Analysis: This question was included to identify the age group of the respondents and their preference on ESS. Everybody was enthusiastic to respond this question and gave their opinions (100% response). ? 5 respondents were from age group 11-20, 20 from 21-30, 45 from 31-40, 25 from 41-50 and 5 respondents were above 50. ? All the respondents shown their interest about the ESS. Q5: Sex. Findings and Analysis: ? From the survey with 100 samples, we have found 76% of male respondents and 24% of female respondents from different area. ? Total 100 of 100 respondents participated for this question. Everybody positively responded for this question by giving their opinions (100% response). ? The numbers of the male respondents are greater in respect of female. ? All the respondents irrespective of male and female were very much aware of their some security and some of them added they feel need of good security system. Q6: Occupation. Findings and Analysis: ? In this question, we asked respondents about their occupation. ? Everybody positively responded for this question by giving their opinions (100% response). ? From the 100 respondents, we have found 16% are students, 28% are doing business, 31% in service, 18% housewife and 7% are nvolved in other profession. ? Among the respondents, businessmen and housewives mostly prefer ESS. Q7: Household Type. Findings and Analysis: ? We incorporated this question to find out the type of household belong. ? 64% of the respondent answered that they are the owner of the house or the flat. ? 36% of the respondents are residing on rental basi s. ? Household owners are very much interested to adopt with new technology for their home. ? Rental residents are also interested to install ESS to their respective houses as they stay their long time. Here we found that the rental residents are solvent and they worry about their home security. They stay in rented house because of their respective job purpose and some of them stay outside the country. Q8. Household Size (Sft): Findings and Analysis: ? We were privileged to ask about the size of the respondents respective houses. All the respondents answered positively. ? 8% of the respondents are living in a house less than 1000 sft. ? 42% of the respondents staying in flats ranging from 1001-1500 sft, 13% in 1501-2000 sft, 19% in 2001-2500 sft. We are delighted that the respondents are highly conscious about their home security. 6% of the respondents stay in houses ranging 2501-3000 sft and 12% in above 3000 sft category. Some of them are individual houses. Q9. Household member: Findings and Analysis: ? Through this question we came to know the member of the respondents’ house and the emergence of the security system. ? 4% of the respondents answered they are only 1-2 membe rs in the house. ? 54% of the respondents replied that their families consist of 3-4 members. ? 42% of the respondents told that their families have 5-6 members. ? No respondents found consist of more than 6 members. Q10. Feel about home security: Findings and Analysis: ? Through this question we tried to know respondents’ feeling about home security. ? We were amazed to know that 68% of the respondents feel unsafe condition about their home. They are not satisfied about their respective home security. ? 18% of the respondents are somehow satisfied but they feel unsafe when they go out for distance travel. ? 3% of the respondents told about their hassle about security. Despite of having no alternative they had to coupe up with the condition. ? 11% of the respondents replied that they feel safe about home security. Q11. Extent of unsafe: Findings and Analysis: ? In relation to the previous question we tried to move in depth about the respondents’ feel of security. ? 23% of the respondents replied they feel very highly unsafe about security. ? 45% are not satisfied with their present security measures and they feel highly unsafe. ? 21% of the respondents are moderately satisfied about their safety measures. ? 11% of the respondents, who feel they are safe, did not participate in this question. ? Over all security situation of the dwellers are not satisfactory and most of them look for modern and economical safety measures. Q12. Do you have security measures? Findings and Analysis: ? 58% of the respondent replied that they have security measures. In fact those are backdated and not well functioning. ? 42% answered, they don’t have security measures and they are not willing to adjust with backdated security measures. Q13. Type of security: Findings and Analysis: ? 42% of the respondent did not participate in this question. ? 54% of the respondents told that they have security guard and some of them are partially satisfied of the service. ? 4% of the respondents replied that they have security system and they are satisfied. This is to note that all the security products cannot make them safe and they are facing servicing problem. Q14. How much (BDT) spent per month for security? Findings and Analysis: ? We integrated the question to find out how much money respondents are spending per month for their security measures. ? 42% of the respondent did not participate in this question. ? None of the responden ts can make them secure spending less than BDT. 2000 per month. ? 18% of the respondents spend money ranging BDT. 2001-4000 only. ? 32% of the respondents spend money ranging BDT. 4001-6000 only. ? 4% of the respondents spend money ranging BDT. 001-8000 only. ? None of the respondents willing to spend money more than BDT. 8000 per month. Q15. Rank the security options. Findings and Analysis: ? We included this question to identify respondent’s security preference. ? 42% declared their top media priority is security guard. They like to have security guards instead of others. Then they prefer security systems, boundary wall, lock and fancy boundary. ? 58% ranked security system as top priority and then security guards, lock, boundary wall and fancy boundary. ? With the above findings we can easily identify that most of the people like to install security system. In fact security guards also been preferred by the respondents. Q16. Which type of security you want at home: Finding s and Analysis: ? 8% of the respondents like to have traditional security systems. ? Surprisingly 92% of the respondents prefer to have modern security system to make their home secure. ? It is a great matter of hope that day by day people are willing to coupe up with modern technology and systems. Q17. Have you heard about Entry Security Systems? Findings and Analysis: ? It is a great pleasure that 78% of the respondents replied that they heard about security systems. 22% of the respondents replied that they are unknown about security system. ? It is a good sign for ESS, because people familiar with security system and products, so company’s need not to give too much effort to introduce ESS in the market. Q18. What type of user you are? Findings and Analysis: ? 84% of the respondents answered, they like to install single unit ESS. ? 16% of the respondents replied they would prefer to install multiple ESS. ? Most of the flat owner’s have association. They like to insta ll multiple system for their flats and integrate them all. Q19. Which one you prefer for your home security? Findings and Analysis: ? 62% respondents liking video integrated security system at their respective home. ? 38% respondents wish to implant security system without video. ? Most of the single unit user want their security system with video, which will make them sure about the entering person. Q20. Does ESS can make your home secured? Findings and Analysis: ? 54% respondents think ESS can make their home secure and liked by the people. ? 32% respondents think ESS can somehow make their home secure. ? 14% respondents moderately believe that ESS can make their home secure. It’s clear that ESS has a great impact on respondent’s mind and they feel that ESS is calmness in their mind. Q21. How useful did you find this product? Findings and Analysis: ? 56% of respondents understand security system very well and feel that ESS is very useful. ? 30% of the respondents replied that ESS is somewhat useful. ? 8% of the respondents told ESS is moderately useful. ? 6% of the responden ts do not believe that ESS is very useful, they feel machines cannot protect all the time. Q22. In general, how would you rate the quality of ESS compared to others? Findings and Analysis: 64% respondents believe that ESS is very excellent compare to other security products. ? 28% respondents replied that ESS is good compare to others. ? 8% respondents think that ESS is fair compare to other security products and options. ? It is a positive side that, none of the respondents interpret that ESS is poor in quality. Q23. How appealing did you find this product? Findings and Analysis: ? 52% respondents believe that ESS is very appealing. It is very good sign for the company that, they have able to create image to their customers. ? 34% respondents feel that ESS is moderately appealing. 8% of the respondents replied that ESS is fairly appealing and company will make more effort to improvise the customers. ? None of the respondent comment that ESS is not appealing, it focuses that company can gain more appreciation and customers with small effort. 24. Please indicate your evaluation of Entry Security Systems[pic]. Findings and Analysis: ? This question was included to know the overall evaluation of Entry Security System. Response from the respondents will show the overall performance of ESS. ? 78% respondents felt and strongly agreed that ESS is very secured system. 22% agreed that ESS can make them secured. None of the respondents express neutral position. No one disagreed or strongly disagreed about the security matter of ESS. ? Majority of the respondents support ESS as secured, so it has market acceptability. ? In terms of effectiveness 74% respondents strongly agree, 18% agree, 8% neutral about their opinion. None of the respondents disagree or strongly disagree. ? Most of the respondents support that ESS is effective, so we hope it will gain customers’ attention as well as growth. ? 82% of the respondents highly satisfied and strongly agreed about the well design of ESS. 18% agreed in terms of well design. Its lucrative design attracted all the respondents’ attention and no one neither disagreed nor strongly disagreed. ? Well design and attractive features will straighten the way to gain more market share. ? In terms of economical option 3% of the respondents strongly agreed, 20% agreed, 67% neutral 8% disagreed, and 2% strongly disagreed. ? Majority respondents’ stand on neutral position, it proves that if company can give ESS at an affordable price, it will capture huge customers. ? 63% hope and strongly agreed that ESS is durable. 31% agreed and 6% stand on their neutral opinion in terms of durability. No one of the respondents arise question about the durability of ESS. ? In vision with professionalism, 12% strongly agreed and 32% agreed that ESS is professional security support system. 48% neutral and 8% disagreed on terms of professionalism. |2. 2. 0: Major Findings and Analysis | †¢ Respondents buying behavior and comment about Entry Security System are positive. †¢ Most of the respondents support ESS because people like changes according to the time and needs. ESS is able to create interest into the customers’ mind. †¢ Respondents are persuaded or inspired to make their buying decisions. †¢ Survey analysis shows that most of the respondents from various areas prefer ESS. †¢ Major portion of respondents showed their interest on ESS and they also prefer other features of ESS. †¢ Respondents who are businessman/service holders, they expend most of time out side of the residence. That time they strongly feel lack of security to their sweet hom e. †¢ From the ranking of security option, we can say ESS is more preferable to most of the customers. †¢ People know about ESS. Now people are more conscious about their safety. †¢ Most of the respondents show positive attitude. |2. 3. 0: Recommendation | (We tried to aggregate the suggestions and opinions come through respondents and ours also. The followings are the recommendations: ? Contribute to social activities and social awareness. ? Provide overtly promotional activities. ? The producers will not be inclined to produce the same product for all. ? Company will emphasize on marketing activities in their appropriate moods. As all forms of communication are connection points with consumers, consumer research is important. ? Marketing strategy requires a holistic 360 degrees approach, which integrates techniques for planning and expanding business. ? Close monitoring of consumer behavior, market place and performance/effectiveness of ESS has become a necessity. ? Company will groom the bright minds and prepare them for upcoming challenges. ? For better performance we have to bring reality, idea, people and information together. ? Company has to understand potentials of our resources and promote values and priorities to the mass. Marketers will make sense to the consumers. ? Company would broadcast more creative and informative advertisements on electronic media to attract, inform and satisfy its customers. |2. 4. 0: Conclusion | It is usually said that if marketing would be a train, then market research would be the locomotive. In other words, market research should ideally be the starting point of any marketing exercise. Without researching the potential market is as sensible as setting out to sell sand in the Sahara Desert. To establish a new product sales managers have vital role to play. They have to conduct initial survey to identify the feasibility of their products. Then they will compile the data and take meaningful actions. In preparing the report we have tried to collect relevant data and aggregate them according to the guideline. This report provides the answers to all the questions that generally occupy the minds of marketers, at every stage of the marketing process. This report analyzes the markets for Entry Security Systems and provides separate comprehensive analytics for the Bangladesh. Security service providers have great contribution to the country directly and indirectly. These companies are contributing a lot in employment market. They are creating new jobs and opportunity for unemployed people. They are introducing part-time and marketing jobs for students and others. We hope that Entry Security System will make a revolution in Bangladesh’s market and would be proud to serve the nation. |c. References | Edition, Prentice Hall, 2007. |d. Annexure I: Questionnaire | A: Identification: Q1. Name: Q2. Relation with household head: ? (1) Self ? (2) Spouse ? (3) Child ? (4) Parent ? (5) Sibling ? (6) Others Q3. Location: ? (1) Dhanmondi ? (2) Banani ? (3) Gulshan ? (4) Mohakhali DOHS ? (5) Baridhara DOHS ? (6) Basundhara R/A ? (7) Uttara ? (8) Wari ? (9) Lalmatia ? (10) Monipuripara B: Socio-Demographic Characteristics: Q4. Age: ? (1) Below 10 ? (2) 11-20 ? (3) 21-30 ? (4) 31-40 ? (5) 41-50 ? (6) Above 50 Q5. Sex: ? (1) Male ? (2) Female Q6. Occupation: ? (1) Student ? (2) Business ? (3) Service ? (4) House Wife ? (5) Others Q7. Household type: ? (1) Owner ? (2) Rental Q8. Household Size (Sft): ? (1) Below 1000 ? (2) 1001-1500 ? (3) 1501-2000 ? (4) 2001-2500 ? (5) 2501-3000 ? (6) Above 3000 Q9. Household member: ? (1) 1-2 ? (2) 3-4 ? (3) 5-6 ? (4) 7-8 ? (5) 9-10 C: Living Economical Conditions: Q10. Feel about home security: ? (1) Unsafe Condition ? (2) Distance travel ? (3) Hassle ? (4) Safe Q11. Extent of unsafe: ? (1) Very High ? (2) High ? (3) Moderate ? (4) Low ? (5) Very low Q12. Do you have security measures? ? (1) Yes (2) No (Skip 13-14) Q13. Type of security: ? (1) Security Guard ? (2) Security System Q14. How much (BDT) spent per month for security? ? (1) Below 1000 ? (2) 1001-2000 ? (3) 2001-4000 ? (4) 4001-6000 ? (5) 6001-8000 ? (6) Above 8000 D: Security Characteristics: Q15. Rank the security options: (1) Security Guard (2) Security System (3) Boundary Wall (4) Fancy Boundary (5) Lock Only (6) No Security Q16. Which type of security you want at home: ? (1) Traditional Security Guard ? (2) Modern Security System Q17. Have you heard about Entry Security Systems? (1) Yes ? (2) No Q18. What type of user you are? ? (1) Single user ? (2) Multi user Q19. Which one you prefer for your home security? ? (1) Security System with Video ? (2) Security System without Video Q20. Does ESS can make your home secured? ? (1) 5 Very Well ? (2) 4 ? (3) 3 Moderately ? (4) 2 ? (5) 1 Poor. Q21. How useful did you find this product? ? (1) Very Useful ? (2) Somewhat Useful ? (3) Undecided ? (4) Not Very Useful ? (5) Not at all Useful Q22. In general, how would you rate the quality of ESS compared to others? ? (1) Excellent ? (2) Good ? (3) Fair ? (4) Poor (5) Undecided Q23. How appealing did you find this product? ? (1) Very Appealing ? (2) Somewhat Appealing ? (3) Undecided ? (4) Not Very Appealing ? (5) Not at all Appealing 24. Please indicate your evaluation of Entry Security Systems[pic]. | |(1) Strongly |(2) Disagree |(3) Neutral |(4) Agree |(5) Strongly | | |Disagree | | | |Agree | |a. Secured | | | | | | |b. Effective | | | | | | |c. Well design | | | | | | |d. Economical | | | | | | |e. Durable | | | | | | |f. Professional | | | | | | Thank you for Cooperating. We sincerely appreciate your honest opinion. |e. Annexure II: SPSS Output | |f. Annexure III: List of Security Products | ? Access control security systems ? Access control security for the home and for buildings ? Door entry security systems for apartment buildings ? Door entrance security systems for multi-unit buildings ? Door screening security systems for the home and for apartment building ? Door screening security systems for office buildings, commercial buildings ? Entry security systems for gated communities ? Entrance door security screening with intercom and video ? Front door screening security ? Home security system apartment ? Home entry access security ? Home entry security monitored and controlled by phone ? Home door entry security systems ? Multi-unit door intercom security systems ? Secure entry intercom systems ? Security door entry intercom ? Security door intercom systems ? Security door latch and intercom ? Security entry system for multi-unit dwellings Security entry systems ? Security entry intercom systems for the home ? Video entry security systems ? Video door entrance security systems |g. Annexure IV: Pictures of Some Security Products | [pic] Figure: 1 [pic] Dear Sir/ Madam, This study explores the market potentiality of â€Å"Entry Security Systems† in Bangladesh. It focuses on the market acceptance of security products in Dhaka city, Ba ngladesh. You are invited to participate in the research. Participation in entirely voluntary and data from this research will be reported only in the aggregate. The information provided in the interview will remain strictly confidential, except as requires by law and persons interviewed will be anonymous. The information will be used only for the purposes of course requirement of Basic Marketing Research, Department of Business Administration, IBAIS University, Dhaka. Page No. 4 Page No. 2 Page No. 5 Principal Investigator Research Associate Field Investigator [pic] [pic] Page No. 8 Page No. 3 Page No. 9 Figure: 24 [pic] Page No. 6 Figure: 21 [pic] Figure: 19 [pic] Page No. 1 Page No. 10 [pic] Figure: 14 [pic] Figure: 20 vi Figure: 18 [pic] Figure: 17 [pic] Figure: 16 Figure: 15 [pic] Page No. 7 Figure: 5 Figure: 6 [pic] Figure: 7 [pic] [pic] Figure: 4 Figure: 8 Figure: 3 [pic] Figure: 10 [pic] [pic] Figure: 9 [pic] [pic] Figure: 2 [pic] Figure: 11 [pic] Figure: 12 Figure: 13 [pic] [pic] Figure: 22 Page No. 11 Page No. 12 Page No. 13 Page No. 14 Page No. 17 u  ¬ A # — ? ?zY  ¦Ã‚ ° OUi? I? I? A? A ±Ã‚  ? Z|ZjXZI:hGZ*h §;? 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